Everyone thinks their problem is deal flow.
“I just need more offers. More leads. More action.”
But usually?
It’s not volume.
It’s filtering.
The best businesses aren’t built by stacking more.
They’re built by selecting better.
Better clients
Better projects
Better bets
Better timing
More opportunities aren’t the goal.
Better judgment is.
That’s why most brands plateau.
Not because they’re lazy.
Because they keep saying yes to "decent"
instead of saving their energy for "dominant."
The real move isn’t doing more. Hustling more at this stage won’t move the needle…
It’s raising your criteria.
If the opportunity doesn’t scare you a little…
Stretch you a little…
Force you to get sharper…
It’s probably not the one.
✅ Play fewer games.
✅ Bet bigger on the ones that fit.
✅ Let the noise fight itself.
Because in the end?
The world doesn’t reward busy.
It rewards selective violence.
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Talk soon,
Alex