Edition 8: Identity Governance
How Cult Brands Engineer Self-Regulating Loyalty
The Hidden Leverage
Products solve problems.
Movements solve identity.Brands that only sell solutions are temporary.
Brands that govern identity become untouchable.
This is Identity Governance:
The power to shape who your customers believe they are when they associate with you.
Keep reading with a 7-day free trial
Subscribe to The Neuro Insider to keep reading this post and get 7 days of free access to the full post archives.