A short memo for you today

You will never transfer a state of energy in which you are not currently living or experiencing.

This is why so many marketing messages fall flat - it’s run through a false state of empathy or marketing speak.

The biggest impact you can make on your marketing is to experience the states of your customers.

The ninja level operators will document this state thoroughly and at very deep levels to create emotional triggers so they can tap into this state again with ease.

I’ll dig more into this throughout the week. Go crush your Monday.